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Návrh Školení
Module 1: Storytelling for Brands
- Essentials of brand storytelling
- Emotional connections with audiences
- Case studies of successful narratives
Module 2: Advertising Trends
- Global and local advertising trends
- Analysis of award-winning campaigns
- Lessons for creative inspiration
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for creative industries
- Applications of AI in advertising workflows
- Practical demonstrations for campaign design
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by Artbrand Atelier style (Instagram reference)
- Translating artistic methods into advertising ideas
- Team-based workshop: from art to campaign
Summary and Next Steps
Požadavky
- An understanding of basic marketing concepts
- Experience in communication or creative projects
- Familiarity with advertising campaigns
Audience
- Marketing and communication professionals
- Creative directors and design teams
- Brand managers
10 hodiny
