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Course Outline
Module 1: Storytelling for Brands
- Foundations of brand storytelling
- Building emotional connections with audiences
- Examination of successful narrative case studies
Module 2: Advertising Trends
- Global and local advertising landscape trends
- Analysis of award-winning campaigns
- Extracting creative inspiration from industry lessons
Module 3: Artificial Intelligence in Advertising
- Overview of AI tools for the creative sector
- Utilizing AI within advertising workflows
- Practical demonstrations for designing campaigns
Module 4: Creativity / Art Workshop
- Creativity techniques inspired by the Artbrand Atelier style (Instagram reference)
- Adapting artistic methods into advertising concepts
- Collaborative workshop: transitioning from art to campaign
Summary and Next Steps
Requirements
- A solid grasp of fundamental marketing concepts
- Experience in communication or creative project work
- Knowledge of advertising campaigns
Target Audience
- Marketing and communications specialists
- Creative directors and design teams
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
