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 Duration 21 hours

Course Outline

Introduction and Program Objectives

  • Overview of learning objectives, schedule, and course structure.
  • Setting participant expectations and establishing ground rules.

Operational Environment: Public Services and Social Visibility

  • The role of the field worker as the primary representative of the organization.
  • Common high-stress scenarios in public service delivery.
  • The influence of public visibility on institutional standing.

Emotional Self-Regulation in Field Settings

  • Recognizing emotional triggers during on-site interactions.
  • Techniques for self-regulation prior to and during confrontations.
  • Mitigating emotional fatigue resulting from sustained public exposure.

The ABC Protocol for Crisis and Confrontation Management

  • Explanation of the three stages: Anticipate, Block, and Channel.
  • Detailed application of the protocol in public disputes.
  • Immediate practical exercises using common operational scenarios.
  • Provision of an ABC pocket guide featuring key steps and recommended phrases.

Assertive Communication with Critical Stakeholders

  • Differentiating between passive, aggressive, and assertive communication styles.
  • Utilizing first-person messaging to clearly convey positions.
  • Practicing responses to high-tension situations involving hostile parties.

Managing Community Complaints Regarding Service Fees

  • Understanding public perspectives on utility costs.
  • Crafting empathetic responses that maintain institutional integrity.
  • Simulated conversations with residents disputing service charges.

Social Media Exposure and Viral Incident Response

  • Risk assessment: unauthorized recordings and viral dissemination.
  • Conduct guidelines when being filmed by the public.
  • Internal communication procedures following media-related incidents.

Interactions with Political and Institutional Stakeholders

  • Stakeholder analysis: local governments, councils, community boards, and local leaders.
  • Preparing for engagements in institutional forums.
  • Navigating difficult questions in political environments.

De-escalation Techniques in Public Disputes

  • Identifying early indicators of escalation and intervening effectively.
  • Leveraging non-verbal cues to lower hostility.
  • Role-playing scenarios of altercations in public areas.

Analysis of Real-World Field Cases

  • Reviewing actual incidents from participants' operational experiences.
  • Evaluating effective responses and identifying areas for enhancement.
  • Integrating lessons learned into the ABC protocol framework.

Practical Simulations with Key Actors

  • Creating scenarios grounded in actual team experiences.
  • Intensive practice sessions with immediate feedback.
  • Role rotation exercises to foster empathy with counterpart parties.

Post-Incident Procedures and Institutional Communication

  • Internal reporting steps for critical incidents.
  • Collaboration with corporate communications teams.
  • Designating spokespersons and defining key post-event messaging.

Developing a Personal Action Plan

  • Self-evaluation of individual areas for improvement.
  • Establishing specific commitments for daily operations.
  • Compiling a field pocket guide with ABC steps and assertive phrases.

Enhancing Organizational Resilience

  • The role of team support in maintaining emotional sustainability.
  • Peer support practices following critical events.
  • Self-care routines for personnel in high-exposure roles.

Conclusion and Implementation Commitments

  • Group reflection on core takeaways.
  • Setting post-training follow-up objectives.
  • Integrating the ABC card as a routine field tool.
  • Program assessment and participant feedback.

Requirements

  • Background in field operations or community-facing positions is beneficial but not required.
  • A willingness to engage in role-playing scenarios and group activities.

Target Audience

  • Field personnel, supervisors, and commercial/institutional relations staff in public services who engage with communities, local government bodies, and digital media channels.

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