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 Duration 7 hours

Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into external communication workflows
  • Understanding capabilities and limitations when crafting public-facing messages
  • Maintaining responsible and ethical communication practices with AI tools

Drafting Public Notices and Announcements

  • Prompting ChatGPT to generate policy updates, alerts, and formal statements
  • Creating varied versions for different platforms (web, print, social media)
  • Verifying factual accuracy and readiness for approval

Social Media Messaging with ChatGPT

  • Crafting concise, platform-specific posts (X, LinkedIn, Facebook)
  • Modifying tone and voice to align with target audiences
  • Developing campaigns with hashtags, calls to action, and timing strategies

Multilingual Content and Translation Support

  • Leveraging ChatGPT for rapid and accurate message translation
  • Adapting cultural tone and structure in citizen-facing materials
  • Validating translated content for readability and accessibility

Templates and Reusable Prompts

  • Building reusable content structures (e.g., FAQ responses, updates)
  • Incorporating tone and style guidelines within prompts
  • Using examples to guide ChatGPT’s output structure

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all outputs
  • Prompting for specific tones: informative, empathetic, reassuring, etc.
  • Reviewing output against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging
  • No prior experience with AI or ChatGPT is necessary

Target Audience

  • Communications officers
  • Outreach coordinators
  • PR teams

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