Pricing Psychology Training Course

In today's interconnected world, a brand's digital presence is crucial for business survival.

This instructor-led live training is designed for marketing professionals at all levels who want to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The accumulation of various online touchpoints ultimately determines how target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit analyzes how your brand is discussed on external channels outside your control, helping to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course touches upon many other organizational disciplines, ranging from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a specific market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led live training in Czech Republic (online or onsite) is designed for beginner to intermediate social media managers and marketing professionals aiming to build and oversee online communities, craft compelling content strategies, and boost brand engagement.

Upon completion of this training, participants will be equipped to:

• Identify target audiences and customize social media strategies to suit their needs.
• Choose the most suitable social media platforms aligned with business objectives.
• Design robust content strategies, encompassing content pillars, diverse formats, and scheduling calendars.
• Analyze competitor activities to refine social media approaches.
• Launch paid advertising campaigns and evaluate their performance.
• Foster and moderate online communities effectively.
• Navigate social media crises while preserving brand integrity.
• Adopt ethical best practices and establish comprehensive social media policies.

This training is ideal for professionals engaged in Digital Marketing and strategy development. It delves into the fundamental concepts required to succeed in digital media. Delegates will receive an overview of core digital marketing topics, ranging from mobile and social media marketing to email, PPC, and SEO. By the conclusion of the session, participants will appreciate the critical role of analytics and strategic planning, supported by practical examples.

This program is ideal for professionals involved in Digital Marketing and strategic planning.

The curriculum covers the fundamental concepts necessary to establish a presence in China via digital channels. It introduces core digital marketing principles, ranging from mobile and social media marketing to email campaigns, Pay-Per-Click (PPC), and Search Engine Optimization (SEO).

Upon completion, participants will grasp the significance of analytics and effective strategy, supported by practical examples.

This instructor-led, live training in Czech Republic (online or onsite) is designed for general staff at the beginner-to-intermediate level who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and how to use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales integrate conventional selling methods with contemporary digital channels to more effectively reach, engage, and retain customers. This training provides participants with practical strategies and tools to optimize their online presence, enhance customer experience, and drive measurable business growth.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level sales professionals who want to strengthen their digital selling and customer engagement skills to achieve better results in online environments.

After completing this training, participants will be able to:

• Effectively use digital channels to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalized follow-up.
• Utilize digital tools to optimize customer relationship management.
• Apply practical techniques to increase conversion and retention rates.

Course Format

• Interactive lectures and discussions.
• Hands-on exercises using digital tools and realistic scenarios.
• Practical simulations of real-world sales interactions.

Customization Options

• This course can be tailored to your organization’s specific products, services, and digital sales strategy.

Over the course of a seven-hour training session, participants gain insight into the Google advertising ecosystem, learn where to place their advertisements, and understand the advantages of various ad formats.
This is a hands-on training program: participants spend the majority of their time working within their Google
Ads account, where they manually configure a campaign guided by the instructor.
Beyond setting up the campaign, participants will also learn how to optimize
it to achieve satisfactory results.

The training is led by an experienced practitioner who regularly runs
advertising campaigns on Google. The final 30 minutes of the course are dedicated
to a Q&A segment, providing participants with the opportunity to ask questions and receive answers regarding advertising on Google Ads.

Target Audience:
The Google Ads Basics Course is designed for individuals who already possess a fundamental
understanding of internet marketing and wish to deepen their expertise by learning the largest Google advertising platform.

This instructor-led, live training in Czech Republic (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Leverage Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps by integrating various platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to improve campaign performance.
• Implement best practices for scalable marketing automation strategies.

Learning Outcomes:

• You will explore the diverse possibilities within the field of internet marketing.
• You will gain an understanding of advertising platforms and recognize the critical roles of SEO and analytics.
• You will learn how to develop a marketing strategy tailored to your personal goals and your company’s needs.
• You will understand the nuances of constructing strategies and operational processes.
• You will learn effective methods for collaborating with other digital agencies.

Skills Developed

• Formulating marketing strategies.
• Evaluating strategy performance.
• Selecting priority platforms relevant to your field of activity.
• Establishing efficient cooperation processes with agencies and evaluating their outcomes.

Attitudes Cultivated

• Conscious management of marketing initiatives, whether handled by an internal team or an external agency, alongside the creation of digital strategies.
• Confidence in executed activities and a clear awareness of the steps and tests undertaken.

This instructor-led live training in Czech Republic (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured approach to social media campaign creation.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and select the right ad formats.
• Identify and target the ideal audience for ad campaigns.
• Optimize ad performance using analytics and A/B testing.
• Allocate budgets effectively to maximize return on investment.

Audience

This course is tailored for all employees who need a broader perspective on their role within the business, their specific responsibilities, and how they contribute to enhancing the organization’s overall impact.

Course Format

The program utilizes a blend of:

• Facilitated Group Discussions
• Slide Presentations
• Practical Exercises

By the end of the workshop, participants will be able to:

• Articulate the concept of a "brand" and identify ways to influence it
• Comprehend the process behind change strategies and understand your company’s position within them
• Outline the core principles driving business change
• Recognize the critical role of Customer and Stakeholder relationships in business success
• Define the financial components of a business and how they relate to their specific department
• Determine key negotiation tactics to secure the best outcomes for their area of the business