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Course Outline
1. Introduction to Internet Marketing
- a. Defining "Internet Marketing"
- b. Understanding Performance
- c. Exploring Digital Opportunities (Advertising Platforms, SEO, Analytics)
- d. Planning Your Activities
2. Developing a Marketing Strategy
- a. Preparing a brief and defining clear objectives.
- b. Selecting advertising platforms and prioritizing activities (including an introduction to campaign types for each area).
- c. Creating an action plan and timeline, considering personas, tests, and current trends.
- d. Determining your budget and managing its allocation over time.
3. Managing Your Marketing Team
- a. Collaborating with an agency – various forms of engagement.
- b. The advantages and disadvantages of agency cooperation.
- c. Managing an in-house marketing team, task delegation, and maximizing performance.
- d. Utilizing processes and tools to streamline work.
4. Measuring E-Marketing Effectiveness
- a. Key factors to consider when assessing activity effectiveness.
- b. Fundamental measurement indicators.
- c. Analyzing sample campaign reports (categorized into platform reports, Analytics data, and dedicated reports).
Requirements
A foundational understanding of internet marketing is required.
7 Hours
Testimonials (2)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
