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Course Outline
Defining the Target Market
- Developing audience personas
- Applying market research techniques
- Understanding the social media behaviors of target customers
Selecting the Right Social Media Platforms
- Evaluating platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok
- Aligning business objectives with platform capabilities
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Establishing content pillars and defining content types
- Developing content calendars and scheduling posts
- Balancing organic and paid content efforts
Competitor Analysis
- Identifying key market competitors
- Evaluating their social media approaches
- Leveraging insights to gain a competitive edge
Creating and Managing Paid Ads
- Overview of social media advertising
- Configuring ad campaigns and audience targeting
- Monitoring ad performance and optimizing results
Community Moderation and Engagement
- Best practices for interacting with followers
- Addressing negative feedback and complaints
- Fostering user-generated content and community interaction
Social Media Crisis Management
- Recognizing early signs of potential crises
- Formulating a crisis response plan
- Preserving brand credibility during challenging situations
Measuring Success with Social Media Metrics
- Key performance indicators (KPIs) in social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Establishing internal social media guidelines
- Navigating legal requirements and data privacy
- Promoting ethical engagement and responsible content sharing
Summary and Next Steps
- Review of core concepts
- Resources for ongoing professional development
- Q&A session and discussion
Requirements
- A foundational understanding of social media platforms
- Knowledge of digital marketing principles
- Prior experience in content creation is an advantage
Target Audience
- Social media managers
- Marketing professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
