Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is crucial for business survival.

This instructor-led live training is designed for marketing professionals at all levels who want to enhance a business's online brand positioning, evaluate brand performance, and manage brand image and reputation through a comprehensive Online Brand Audit.

The accumulation of various online touchpoints ultimately determines how target audiences perceive your company and whether they decide to engage in business with you.

Conducting an online brand audit has become a standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing the strengths and weaknesses of your brand's owned online assets, this audit analyzes how your brand is discussed on external channels outside your control, helping to evaluate brand perception.

By the end of conducting an online brand audit, you will be equipped to develop a transformative brand marketing strategy that aligns with broader business goals.

Although categorized under 'Brand Management', this course touches upon many other organizational disciplines, ranging from customer experience and online user journeys to insight discovery, marketing strategy, and planning.

Upon completion of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a specific market.
• Build a results-driven brand strategy and an integrated online marketing communication plan.
• Conduct a competitive brand analysis and create industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Czech Republic—offered online or on-site—targets social media managers and marketing professionals at beginner to intermediate levels who seek to build and manage online communities, craft impactful content strategies, and enhance brand engagement.

By the end of this training, participants will be able to:

• Define target audiences and adapt social media strategies accordingly.
• Select appropriate social media platforms aligned with business goals.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Create paid ad campaigns and track their success.
• Engage and moderate online communities effectively.
• Manage social media crises while maintaining brand reputation.
• Implement ethical best practices and social media policies.

This live, instructor-led training in Czech Republic cultivates essential crisis communication and emotional management capabilities for public service field staff. Participants will master the ABC protocol, de-escalation methods, and assertive techniques to manage confrontations and safeguard organizational reputation.

This training in Czech Republic provides digital marketing experts with the critical strategies necessary to succeed in the Chinese market. Explore SEO, social media, mobile marketing, and email campaigns, leveraging analytics and budget planning to drive effective customer engagement.

This seven-hour instructor-led training in Czech Republic explores core digital sales strategies, encompassing customer acquisition, engagement, and retention. Participants will gain the ability to leverage modern digital channels, improve online customer interactions, and utilize CRM tools to foster measurable business growth.

This instructor-led, live training in Czech Republic (online or onsite) targets intermediate-level marketing professionals who wish to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be equipped to:

• Leverage Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps by integrating various platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media channels.
• Monitor and analyze automated workflows to improve campaign performance.
• Implement best practices for scalable marketing automation strategies.

This live, instructor-guided session in Czech Republic, delivered online or on-site, targets beginner to intermediate marketers seeking to build, administer, and enhance advertising efforts on prominent social media networks.

By the conclusion of this program, learners will be capable of:

• Structuring a systematic approach to social media campaign development.
• Configuring and managing advertisements on Facebook, Google, and TikTok.
• Setting clear goals and selecting suitable ad types.
• Identifying and focusing on the ideal demographic for advertising.
• Improving ad results by utilizing analytics and A/B testing.
• Managing budgets intelligently to achieve the best return on investment.