Course Outline
Module 1: Intelligent and Rapid Introduction
Objective: Align knowledge levels without revisiting basic concepts.
- Techniques for structuring effective prompts (marketing-adapted prompt engineering).
- ChatGPT's capabilities and limitations, along with strategies to work around them.
Module 2: Advertising & Campaigns: Accelerated and Creative Development
Objective: Automate and expedite the creation of campaign materials.
- Generating invitation and marketing emails with adapted tone.
- Producing social media copy with varied styles.
- Adapting campaigns for different audiences (e.g., B2B vs. B2C, domestic vs. international).
- Writing scripts for videos and advertisements.
- Brainstorming campaign ideas with ChatGPT.
- Practical activity: Build a complete campaign including email, social post, call-to-action, and executive summary.
Module 3: Client Communication: Enhancing Clarity, Speed, and Personalization
Objective: Increase the speed and quality of commercial communications.
- Drafting client service texts.
- Composing presentation follow-ups and post-meeting emails.
- Addressing common client objections using smart templates.
- Creating structured prompts for emails.
- Developing reusable templates for various scenarios.
- Translating and adapting multilingual messages.
- Translating reports and presentations while maintaining a professional tone.
- Practical activity: Generate and translate an institutional email and a client negotiation email.
Module 4: Controllership and Budget Management: Data and Report Clarity
Objective: Assist in organizing, summarizing, and communicating financial and management data more effectively.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) from data.
- Automatically structuring slides with report-based text.
- Crafting accountability emails and internal communications.
- Ensuring consistency and clarity in spreadsheets through ChatGPT analysis.
- Practical activity: Generate a monthly budget summary and a 10-slide automated presentation with ChatGPT.
Module 5: Research and Market Intelligence
Objective: Utilize ChatGPT as a research and analysis assistant to facilitate faster decision-making.
- Best practices for asking complex, context-rich questions.
- Retrieving external data with ChatGPT (including its limitations).
- Practical alternatives: plugins, web browsing (if enabled), and auxiliary tools.
- Prompts for competitor analysis, public data gathering, and industry reports.
- Practical activity: Simulate a competitor analysis and generate decision-making insights.
Closing: Workflow Integration
- Recommendations for integrating ChatGPT with Google Docs, Notion, Excel, etc.
- Open Q&A session for addressing questions and refining prompts developed during the course.
Summary and Next Steps
Requirements
- A foundational understanding of marketing and communication workflows.
- Experience in content creation or campaign management.
- No prior technical knowledge of AI is required.
Target Audience
- Marketing professionals.
- Advertising and campaign teams.
- Staff involved in client communication and controllership.
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
