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Duration 14 hours
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- The OOH and DOOH advertising ecosystem: an overview
- Current state of the programmatic OOH landscape
- The role of AI in driving sales and operational efficiency
AI for Prospecting and Lead Qualification
- Pinpointing target accounts through AI-driven insights
- Implementing predictive lead scoring models
- Seamlessly integrating AI prospecting tools with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- Receiving AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Strategies for collecting and processing OOH campaign data
- Employing AI tools for detailed campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling using AI chatbots
- Leveraging speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH management
- Utilizing Place Exchange API data for precise targeting and reporting
- Exploring automation opportunities from proposal to delivery
Ethics, Privacy, and Compliance in AI for Advertising
- Key considerations for data privacy
- Ensuring transparency in AI-driven decision-making processes
- Navigating industry compliance guidelines
Summary and Next Steps
Requirements
- A foundational grasp of digital marketing principles.
- Working knowledge of OOH and DOOH advertising workflows.
- Professional experience in sales or account management.
Target Audience
- OOH and DOOH sales teams.
- Professionals in programmatic advertising.
- Account managers specializing in media sales.
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
