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Duration 14 hours (2 days)
Course Outline
Introduction to AI in Digital Marketing for OOH/DOOH
- Overview of the OOH and DOOH advertising ecosystem
- The current landscape of programmatic OOH
- The impact of AI on enhancing sales and operational efficiency
AI for Prospecting and Lead Qualification
- Identifying target accounts through AI-driven insights
- Predictive lead scoring models
- Integration of AI prospecting tools with CRM systems
Proposal Personalization with AI
- Generating dynamic content for client proposals
- AI-assisted creative recommendations
- Customizing offers based on customer behavior data
Data Analysis and Performance Insights
- Collection and processing of OOH campaign data
- Utilizing AI tools for campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Tools for speech analysis and performance feedback
- Scenario-based pitch role-plays
Integration with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH
- Leveraging Place Exchange API data for targeting and reporting
- Exploring automation opportunities from proposal to delivery
Ethics, Privacy, and Compliance in AI for Advertising
- Considerations regarding data privacy
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Next Steps
Requirements
- Fundamental knowledge of digital marketing principles
- Proficiency in OOH and DOOH advertising workflows
- Professional experience in sales or account management
Target Audience
- Sales teams specializing in OOH and DOOH
- Professionals in programmatic advertising
- Account managers within media sales divisions
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
