AI in Digital Marketing Training Course

Advertising and Creativity employs a cross-disciplinary approach that blends storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

Delivered as an instructor-led live training (available online or onsite), this program is designed for beginner to intermediate-level professionals looking to enhance their capability in crafting impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Craft compelling brand narratives using proven storytelling techniques.
• Evaluate international and national advertising trends alongside award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising agencies.
• Participate in practical creative exercises inspired by artistic methodologies.

Course Format

• Interactive lectures and discussions.
• Analysis of advertising campaign case studies.
• Hands-on workshop focusing on art and creativity.
• Practical application exercises using AI advertising tools.

Customization Options

• To arrange a customized version of this course, please contact us.

AI in Digital Marketing involves applying artificial intelligence technologies to improve sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals who want to use AI for prospecting, customizing proposals, analyzing data, and simulating pitches, with an emphasis on programmatic integrations like DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course examines the practical application of artificial intelligence in institutional marketing within private higher education. Key topics include content creation and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change and cultural adaptation, and stakeholder engagement, all viewed through an AI-enabled perspective.

This instructor-led, live training (available online or onsite) is designed for intermediate-level marketing and communications professionals in higher education who aim to leverage AI to enhance student recruitment, institutional reputation, program differentiation, and operational efficiency.

Upon completion of this training, participants will be able to:

• Develop AI-assisted content for academic and brand positioning, tailored to target personas and channels.
• Formulate AI-informed reputation and public relations strategies for both online and offline environments.
• Optimize digital campaigns through segmentation, attribution, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change initiatives and digital culture efforts to facilitate AI adoption.
• Design engagement tactics for schools and prospective students supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• To request a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be utilized for daily sales and market analysis tasks — ranging from automating routine processes to generating predictive insights and constructing visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate commercial professionals who aim to integrate AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

Upon completion of this training, participants will be able to:

• Explain core AI concepts and tools applicable to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data leveraging AI-assisted features in Excel and Power BI.
• Construct simple predictive models and interpret short-term forecasts regarding customer behavior and demand.
• Develop dashboards and visual reports that effectively communicate sales and market insights.
• Design a fundamental AI-assisted workflow to enhance productivity and decision-making within commercial teams.

Format of the Course

• Concise interactive lectures and live demonstrations.
• Practical guided exercises utilizing ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request customized training for this course, please contact us to arrange details.

ChatGPT is an AI-powered conversational tool that enhances productivity by assisting with content creation, research, communication, and workflow automation.

This instructor-led, live training (online or onsite) is aimed at professionals with no or limited experience in AI who wish to maximize their efficiency by leveraging ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT effectively for different workplace tasks.
• Optimize prompts to get better responses.
• Identify ChatGPT’s limitations and best practices for use.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This instructor-led, live training in Czech Republic (online or on-site) is designed for marketing professionals looking to integrate ChatGPT into their campaigns. Participants will learn to harness ChatGPT for various marketing applications, such as content creation, customer support, and social media management.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to craft engaging marketing copy, blog posts, and social media content.
• Build a chatbot powered by ChatGPT to enhance customer support and engagement.
• Incorporate ChatGPT into marketing strategies to boost efficiency and save time.

This instructor-led live training in Czech Republic (online or onsite) is designed for beginner to intermediate-level marketing professionals who want to use ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts to generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Czech Republic (online or onsite) is designed for intermediate to advanced marketing professionals who want to master the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

Upon completion of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Czech Republic (online or onsite) is designed for marketing professionals, digital strategists, and technology enthusiasts at all skill levels who wish to leverage the power of generative AI to develop personalized marketing initiatives.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of generative AI and its applications in marketing.
• Apply generative AI tools and platforms for campaign development.
• Create personalized marketing content using AI models.
• Incorporate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns to enhance performance.

This instructor-led live training in Czech Republic (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.