Lokální instruktorem vedené Brand Management školení České republice.
Reference
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
Christian Azolan - Informa
Kurz: B2B Brand Management
Brand Management Návrh Školení
Název školení
Doba trvání
Přehled
Název školení
Doba trvání
Přehled
7 hodin
Přehled
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
28 hodin
Přehled
Understand marketing. Touch your customers´ feelings. Prepare your own plan.
Make your marketing and business in line with customer expectations and exceed them.
Make your marketing and business in line with customer expectations and exceed them.
21 hodin
Přehled
Audience
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
- Facilitated Discussions
- Slide Presentations
- Exercises
By the end of the workshop, attendees will be able to:
- Explain what “brand” is and how they can influence it
- Understand the process for Change strategies and your company’s position within them
- Detail the relevant principles underlying any change to a business
- Realise the importance of Customer / Stakeholder relationships in the successful running of any business
- Define the financial aspects of a business and of the delegates’ part of that business
- Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole
Format of the course
A combination of:
- Facilitated Discussions
- Slide Presentations
- Exercises
By the end of the workshop, attendees will be able to:
- Explain what “brand” is and how they can influence it
- Understand the process for Change strategies and your company’s position within them
- Detail the relevant principles underlying any change to a business
- Realise the importance of Customer / Stakeholder relationships in the successful running of any business
- Define the financial aspects of a business and of the delegates’ part of that business
- Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
Ostatní regiony
Ostatní země
Konzultace
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