Course Outline
Introduction to Customer Communication
- The significance of effective communication.
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Applying emotional intelligence to customer relations.
- Core principles of emotional intelligence when dealing with difficult clients.
- Techniques for active listening and demonstrating empathy.
- Strategic phrases to influence a difficult client's attitude.
- Characteristics of modern customers.
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Factors contributing to difficult client behavior:
- Personality traits or nature.
- Desire to obtain additional benefits.
- Misunderstanding of sales conditions.
- Previously poor customer service experiences.
- Failure to meet product or service quality standards.
- Personal or financial losses resulting from inefficient service.
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings.
- Conflicts stemming from deduction errors.
- Conflicts due to unmet expectations.
Handling Complaints and Claims
- Identifying the core problem.
- Assigning responsibility for managing the conflict.
- Techniques for addressing objections (e.g., the 'fog bank' technique).
- Case study: Resolving a complaint regarding unsatisfactory service.
Strategies for Conflict Resolution
- Steps for achieving effective resolution.
- Active listening and proposing viable solutions.
- Specific techniques for managing difficult clients (e.g., the 'mirror' technique).
- Transforming objections into sales opportunities.
- Other beneficial strategies.
Self-Care and Emotional Management
- The importance of self-care when handling complex clients.
- Techniques for managing stress and frustration.
Customer Satisfaction Surveys and Service Evaluation
- The purpose and importance of customer satisfaction surveys.
- Designing effective survey questions.
- Collecting and analyzing feedback data.
- Leveraging insights to enhance service quality and client retention.
Additional Practical Cases with Participants
- Role-playing: Managing challenging customer interactions.
- Group analysis of real-world customer complaints.
- Developing a follow-up and service evaluation plan.
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles.
- Prior experience in client-facing positions.
- A desire to develop skills in communication and conflict resolution.
Target Audience
- Customer service representatives.
- Sales and account management personnel.
- Supervisors and team leaders responsible for client relations.
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs