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Course Outline

Introduction to Customer Communication

  • The significance of effective communication.
  • Applying emotional intelligence to customer relations.
    • Core principles of emotional intelligence when dealing with difficult clients.
    • Techniques for active listening and demonstrating empathy.
    • Strategic phrases to influence a difficult client's attitude.
  • Characteristics of modern customers.
  • Factors contributing to difficult client behavior:
    • Personality traits or nature.
    • Desire to obtain additional benefits.
    • Misunderstanding of sales conditions.
    • Previously poor customer service experiences.
    • Failure to meet product or service quality standards.
    • Personal or financial losses resulting from inefficient service.

Types of Conflicts in Commercial Relationships

  • Conflicts arising from misunderstandings.
  • Conflicts stemming from deduction errors.
  • Conflicts due to unmet expectations.

Handling Complaints and Claims

  • Identifying the core problem.
  • Assigning responsibility for managing the conflict.
  • Techniques for addressing objections (e.g., the 'fog bank' technique).
  • Case study: Resolving a complaint regarding unsatisfactory service.

Strategies for Conflict Resolution

  • Steps for achieving effective resolution.
  • Active listening and proposing viable solutions.
  • Specific techniques for managing difficult clients (e.g., the 'mirror' technique).
  • Transforming objections into sales opportunities.
  • Other beneficial strategies.

Self-Care and Emotional Management

  • The importance of self-care when handling complex clients.
  • Techniques for managing stress and frustration.

Customer Satisfaction Surveys and Service Evaluation

  • The purpose and importance of customer satisfaction surveys.
  • Designing effective survey questions.
  • Collecting and analyzing feedback data.
  • Leveraging insights to enhance service quality and client retention.

Additional Practical Cases with Participants

  • Role-playing: Managing challenging customer interactions.
  • Group analysis of real-world customer complaints.
  • Developing a follow-up and service evaluation plan.

Summary and Next Steps

Requirements

  • A foundational understanding of customer service principles.
  • Prior experience in client-facing positions.
  • A desire to develop skills in communication and conflict resolution.

Target Audience

  • Customer service representatives.
  • Sales and account management personnel.
  • Supervisors and team leaders responsible for client relations.
 14 Hours

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