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 Duration 14 hours

Course Outline

Foundations of Customer Communication

  • The critical role of effective communication.
  • Applying emotional intelligence to customer relations.
    • Core emotional intelligence principles for managing difficult clients.
    • Active listening and empathetic engagement.
    • Strategic phrasing to shift a difficult client’s mindset.
  • Key characteristics of modern customers.
  • Common factors that lead to difficult client situations:
    • Inherent personality traits or behavioral patterns.
    • Attempts to extract additional benefits from the situation.
    • Misunderstanding of sales terms or conditions.
    • Receipt of subpar customer service.
    • Failure to meet expected product or service quality standards.
    • Personal or financial losses resulting from service inefficiencies.

Conflict Types in Commercial Relationships

  • Disputes arising from misunderstandings.
  • Disputes caused by calculation or deduction errors.
  • Disputes stemming from unmet expectations.

Managing Complaints and Claims

  • Accurately identifying the core issue.
  • Determining responsibility for conflict resolution.
  • Handling objections using specific techniques (e.g., the "fog bank" method).
  • Case study: Addressing complaints regarding unsatisfactory service.

Conflict Resolution Strategies

  • Step-by-step approaches for effective resolution.
  • Utilizing active listening to propose viable solutions.
  • Specific techniques for engaging difficult clients (e.g., the "mirror" method).
  • Converting objections into sales opportunities.
  • Additional valuable strategies for conflict management.

Self-Care and Emotional Regulation

  • The importance of personal well-being when dealing with complex clients.
  • Techniques for managing stress and frustration.

Customer Satisfaction Surveys and Service Assessment

  • The purpose and value of customer satisfaction surveys.
  • Crafting effective survey questions.
  • Gathering and interpreting feedback data.
  • Leveraging insights to enhance service quality and client retention.

Collaborative Practical Exercises

  • Role-play scenarios for managing challenging customer interactions.
  • Group analysis of real-world customer complaints.
  • Formulating a plan for follow-up and service evaluation.

Conclusion and Future Actions

Requirements

  • Familiarity with fundamental customer service principles.
  • Prior experience in client-facing positions.
  • A keen interest in enhancing communication and conflict resolution capabilities.

Target Audience

  • Customer service representatives.
  • Sales teams and account management staff.
  • Supervisors and team leaders responsible for client relations.

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