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Course Outline

Introduction to Data Storytelling

  • Understanding what data storytelling is and its significance
  • Core elements of effective stories: narrative, visuals, data
  • Common applications in public and corporate environments

Understanding the Audience and Context

  • Identifying your audience and their needs
  • Designing for both technical and non-technical stakeholders
  • Setting the tone: persuasive, explanatory, exploratory

Choosing the Right Visuals

  • When to utilize bar charts, line graphs, scatter plots, and others
  • Common pitfalls in visual encoding
  • The role of color, layout, and hierarchy in storytelling

Structuring the Narrative

  • Defining the "so what" of your data
  • Storyboarding and visual sequencing
  • Utilizing annotations and visual cues

Practical Tools and Techniques

  • Basics of Excel, Power BI, Tableau, and Google Data Studio
  • Slide-based and dashboard-based storytelling
  • Using templates and reusable structures

Workshop and Critique

  • Group analysis of example stories
  • Before-and-after visual transformations
  • Peer feedback on draft storyboards

Summary and Next Steps

Requirements

  • A fundamental understanding of data visualization principles
  • Experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualization tools

Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers who interpret data
 14 Hours

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