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Course Outline

Introduction to HubSpot

  • Overview of HubSpot
  • HubSpot services and products

Product Life Cycle (PLC)

  • Understanding PLC
  • Key theories of the PLC

Stages of the PLC

  • Development
  • Introduction
  • Growth
  • Maturity
  • Saturation
  • Decline

International PLC

  • Concept of an International PLC
  • Examples of PLCs

Application of PLC

  • When to use the PLC
  • Keeping the PLC in mind
  • Best practices

Summary and Next Steps

Requirements

  • A foundational understanding of sales and marketing principles

Audience

  • Business Analysts
 7 Hours

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