BCS Practitioner Certificate in Digital Product Management Training Course

Foundations of Product Management

• Comprehending the product manager’s role
• Attributes of digital products
• Essential competencies and areas of responsibility

Product Vision and Strategy

• Developing a practical product vision
• Aligning strategies with organisational objectives
• Defining expected outcomes and value propositions

Market and Customer Research

• Discovery tools and investigative methods
• Recognising customer needs and behavioural patterns
• Validating hypotheses and collecting supporting evidence

Product Roadmapping

• Constructing structured and achievable roadmaps
• Prioritisation techniques and frameworks
• Communicating the direction of the roadmap

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for agile and iterative delivery
• Defining, assessing, and refining product requirements

Product Performance and Measurement

• Establishing KPIs and performance indicators
• Interpreting product data for actionable insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Guiding products through each stage of the lifecycle
• Identifying potential areas for improvement
• Ensuring long-term product sustainability

Stakeholder Collaboration

• Building alignment across various functional teams
• Managing expectations and communication flows
• Facilitating well-informed product decisions

BCS Examination Preparation

• Overview of exam format and guidance
• Study advice and recommended resources
• Review of practice questions

Summary and Next Steps