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Duration 40 hours
Course Outline
1. Conceptualizing the Product
- Mapping out customer needs
- Conducting market and competitor assessments
- Estimating the market potential related to specific customer challenges
- Segmenting users and developing detailed personas
- Formulating product vision, objectives, and strategic direction
- Applying value-to-effort prioritization frameworks
- Constructing value maps and defining desired outcomes
2. Building the Product
- Implementing user-centric design (UX/UI)
- Utilizing incremental, iterative development with cross-functional teams (Scrum)
- Managing backlogs and crafting effective user stories
- Employing early validation methods (MVPs, controlled experiments)
- Establishing key product performance indicators
- Engaging in a practical Design Thinking workshop
- Mastering prompt engineering for leadership (applying AI to product development)
- Adopting data-informed design principles
- Developing service design blueprints (service mapping)
- Expert-led session on backlog management and prioritization
3. Launching the Product to Customers
- Overseeing release cycles and roadmap execution
- Executing go-to-market strategies
- Managing onboarding and tracking post-launch client experiences
- Capturing user feedback during live production
- Aligning efforts with marketing and sales teams
- Designing product funnels and setting up monitoring dashboards
4. Realizing Business Value
- Analyzing key product metrics (NPS, DAU, retention rates)
- Structuring monetization and pricing frameworks
- Performing funnel analysis
- Evaluating client value (LTV, CAC, ROI)
- Driving iteration through data insights
- Managing the full product lifecycle
- Ensuring product scalability and long-term sustainability
- Developing product Profit & Loss statements
- Constructing robust business cases
Conclusion and Future Actions
Requirements
- A foundational grasp of banking operations
- Practical experience in digital product creation
- Basic knowledge of AI principles
Intended Audience
- Product managers operating within the banking industry
- Leaders driving digital transformation
- Banking experts engaged in AI-focused product design
Testimonials (1)
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