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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of the Veo, Imagen, Chirp, and Lyria models
- Application scenarios across various industries
- Practical lab: configuring the Vertex AI environment
Image Generation using Imagen
- Designing prompts for high-quality image output
- Considerations for style, consistency, and branding
- Practical lab: generating product imagery
Video Production using Veo
- Implementing text-to-video workflows
- Editing and refining generative video content
- Practical lab: creating concise marketing videos
Speech and Audio processing with Chirp
- Capabilities for text-to-speech and speech-to-text
- Applications in voice cloning and accessibility
- Practical lab: developing branded audio content
Music Composition using Lyria
- Generative composition across various genres
- Integrating music into marketing and media campaigns
- Practical lab: producing background music
Synthesis of Media Modalities
- Combining outputs across models (image + audio + video)
- Developing multimodal workflows for narrative storytelling
- Practical lab: creating a complete multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical considerations and ensuring brand safety
- Optimizing workflows for scalability and compliance
- Case studies on enterprise implementation
Conclusion and Future Steps
Requirements
- Practical experience with cloud-based tools and APIs
- Fundamental understanding of generative AI principles
- Knowledge of media workflows (image, video, or audio)
Intended Audience
- Content creators
- Marketing teams
- Product managers
- Software developers
14 Hours
Testimonials (1)
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