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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria.
- Industry-wide use cases.
- Practical lab: configuring the Vertex AI environment.
Image Synthesis with Imagen
- Prompt engineering for high-resolution imagery.
- Addressing style, consistency, and branding.
- Practical lab: developing product visuals.
Video Production with Veo
- Text-to-video pipelines.
- Refining and editing generative video content.
- Practical lab: producing short-form marketing videos.
Speech and Audio with Chirp
- Text-to-speech and speech-to-text functions.
- Voice cloning and accessibility use cases.
- Practical lab: developing branded audio assets.
Music Composition with Lyria
- Generative composition across various genres.
- Incorporating music into marketing and media strategies.
- Practical lab: creating background scores.
Integrating Multiple Media Types
- Chaining outputs between models (image + audio + video).
- Developing multimodal workflows for narrative building.
- Practical lab: assembling a comprehensive multimedia campaign asset.
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety measures.
- Optimizing workflows for scalability and compliance.
- Case studies of enterprise implementation.
Conclusion and Future Directions
Requirements
- Experience with cloud-based tools and APIs.
- Fundamental knowledge of generative AI concepts.
- Proficiency with media workflows (image, video, or audio).
Target Audience
- Content creators.
- Marketing teams.
- Product managers.
- Developers.
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