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Course Outline
Introduction to Generative Media on Vertex AI
- Overview of Veo, Imagen, Chirp, and Lyria
- Industry-specific use cases
- Hands-on lab: configuring the Vertex AI environment
Image Generation with Imagen
- Designing effective prompts for high-fidelity images
- Maintaining style, consistency, and brand alignment
- Hands-on lab: generating product imagery
Video Creation with Veo
- Implementing text-to-video workflows
- Editing and refining AI-generated video content
- Hands-on lab: producing short marketing videos
Speech and Audio with Chirp
- Leveraging text-to-speech and speech-to-text capabilities
- Applying voice cloning and accessibility features
- Hands-on lab: creating branded audio content
Music Generation with Lyria
- Composing generative music across various genres
- Integrating original music into marketing and media campaigns
- Hands-on lab: producing background music tracks
Combining Media Modalities
- Chaining outputs across different models (e.g., image + audio + video)
- Constructing multimodal workflows for compelling storytelling
- Hands-on lab: assembling a comprehensive multimedia campaign asset
Enterprise Deployment and Best Practices
- Ethical guidelines and brand safety measures
- Optimizing processes for scale and regulatory compliance
- Real-world case studies of enterprise adoption
Summary and Next Steps
Requirements
- Prior experience with cloud-based tools and APIs
- Fundamental knowledge of generative AI principles
- Understanding of media workflows (image, video, or audio)
Target Audience
- Content creators
- Marketing teams
- Product managers
- Developers
14 Hours
Testimonials (1)
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