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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of the Veo, Imagen, Chirp, and Lyria models
  • Application scenarios across various industries
  • Practical lab: configuring the Vertex AI environment

Image Generation using Imagen

  • Designing prompts for high-quality image output
  • Considerations for style, consistency, and branding
  • Practical lab: generating product imagery

Video Production using Veo

  • Implementing text-to-video workflows
  • Editing and refining generative video content
  • Practical lab: creating concise marketing videos

Speech and Audio processing with Chirp

  • Capabilities for text-to-speech and speech-to-text
  • Applications in voice cloning and accessibility
  • Practical lab: developing branded audio content

Music Composition using Lyria

  • Generative composition across various genres
  • Integrating music into marketing and media campaigns
  • Practical lab: producing background music

Synthesis of Media Modalities

  • Combining outputs across models (image + audio + video)
  • Developing multimodal workflows for narrative storytelling
  • Practical lab: creating a complete multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical considerations and ensuring brand safety
  • Optimizing workflows for scalability and compliance
  • Case studies on enterprise implementation

Conclusion and Future Steps

Requirements

  • Practical experience with cloud-based tools and APIs
  • Fundamental understanding of generative AI principles
  • Knowledge of media workflows (image, video, or audio)

Intended Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Software developers
 14 Hours

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