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Course Outline

Introduction to Generative Media on Vertex AI

  • Overview of Veo, Imagen, Chirp, and Lyria
  • Industry-specific use cases
  • Hands-on lab: configuring the Vertex AI environment

Image Generation with Imagen

  • Designing effective prompts for high-fidelity images
  • Maintaining style, consistency, and brand alignment
  • Hands-on lab: generating product imagery

Video Creation with Veo

  • Implementing text-to-video workflows
  • Editing and refining AI-generated video content
  • Hands-on lab: producing short marketing videos

Speech and Audio with Chirp

  • Leveraging text-to-speech and speech-to-text capabilities
  • Applying voice cloning and accessibility features
  • Hands-on lab: creating branded audio content

Music Generation with Lyria

  • Composing generative music across various genres
  • Integrating original music into marketing and media campaigns
  • Hands-on lab: producing background music tracks

Combining Media Modalities

  • Chaining outputs across different models (e.g., image + audio + video)
  • Constructing multimodal workflows for compelling storytelling
  • Hands-on lab: assembling a comprehensive multimedia campaign asset

Enterprise Deployment and Best Practices

  • Ethical guidelines and brand safety measures
  • Optimizing processes for scale and regulatory compliance
  • Real-world case studies of enterprise adoption

Summary and Next Steps

Requirements

  • Prior experience with cloud-based tools and APIs
  • Fundamental knowledge of generative AI principles
  • Understanding of media workflows (image, video, or audio)

Target Audience

  • Content creators
  • Marketing teams
  • Product managers
  • Developers
 14 Hours

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